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2022|2022 NRU NEWPORT RESEARCH UNIVERSITY—OFFICIAL CATALOG
Comm 513 Strategic Comm. Program Management Credits 3
Comm 514 Public Rela ons Wri ng Credits 3

Comm 515 Crisis Communica on Credits 3
Comm 518 Effec ve Web Design and Strategy Credits 3
Comm 519 Branding and Adver sing Credits 3
Comm 520 Indipendent research in Communica on Credits 3
Comm 521 Seminar in Communica on Credits 3
Comm 511 Thesis 1 Credits 6
Comm 512 Thesis 2 Credits 6

Doctoral degree In Marke ng & Communica on
Marke ng is an essen al component of any business organiza on that seeks to make a
profit and, as well, can contribute to the success of non-profit organiza ons. It begins with
understanding the wants and desires of prospec ve customers and helping the firm to de-

velop innova ve and compe ve offerings that will deliver customer sa sfac on.
Once this is accomplished, marke ng is also responsible for pricing, distribu on and promo-
on of the firm’s brand offerings. The NRU Ph.D. in Marke ng and Communica on is an ori-
ginal and useful tool for vision not strictly derived from the business and a commercial per-
spec ve of the arguments

Credits required for degree completion: 60
Maximum transfer credits accepted: 15

Program length: 2 years
Cost per credit: US $ 317

CORE 24/33 CREDITS
MAR 501 Principles of Marke ng 2 Credits 3
MAR 502 Marke ng Research Credits 3

MAR 503 Consumer Behavior Credits 3
MAR 504 Retailing Credits 3
MAR 505 Adver sing Credits 3
MAR 505 Personal Selling Credits 3
MAR 506 Interna onal Marke ng Credits 3
MAR 507 Marke ng Strategy 2 Credits 3
MAR 710 Thesis 1 Credits 6
MAR 720 Thesis 2 Credits 6

MAR 730 Thesis 3 Credits 6
ELECTIVES 21/24 CREDITS
MAR 508 Seminar in Marke ng Credits 3
MAR 509 Development of Mark. Thought and Theory Credits 3
MAR 510 Advanced Promo onal Management Credits 3
MAR 511 Marke ng Research Methodology Credits 3
MAR 512 Quan ta ve Methods and Models in Mark. Credits 3

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